365 by Whole Foods Market, Instant Coffee, Dark Roast, 3.5 Ounce

Surprisingly good coffee taste without being acidic or bitter.

The media could not be loaded. I’ve been on an instant coffee kick the last few weeks, trying various brands of instant coffee. This Whole Foods 365 brand compared with the other instant coffees I’ve tried (4 others, plus the Starbucks instant coffee), is very, very good. I prefer a dark roast, but for a medium roast it has a lot of depth and flavor to it. It also doesn’t have that instant-coffee taste or smell like other instant coffees, no bitter taste and then acidic. None of that. This one is easy to drink, smooth, and tastes and smells just like.a.regular.cup.of.coffee. You would never know it was instant coffee. I haven’t tried dissolving the grounds in cold water, but given how FAST the granules dissolve when adding hot water, I have to assume the granules dissolve as fast it’s cool/cold water. (The label states that it can be used for both). If you’re looking for a very good instant coffee, this is it. For the images posted, I used one teaspoon of the coffee.

I bought this so I could easily make iced coffee. Although the flavor is an average instant coffee flavor, it’s not too bad and it’s smoother with just a bit of milk. I will continue to use it for iced coffee

Good for travel

Very flavorful coffee!!! Best in instant coffees

I guess it's better than nothing but man this coffee isn't good. I usually get freeze dried Maxim coffee but it's taking awhile to get here. Maxim isn't perfect but it's pretty good. I don't have the will to make pourover coffee anymore and Maxim is good enough. I use quite a bit per ounce of liquid because I make a fake mocha with it and I want the coffee flavor to predominate over the chocolate sauce. This coffee has an acrid/bitter flavor to it. It's not for me. I think I can reduce the acrid flavor by using less coffee but that will also reduce the rest of the flavor which isn't what I want.This coffee costs more per ounce than Maxim as well. I like this jar though. I use a pop top glass jar for my instant coffee but it's not big enough to fit the whole bag of Maxim in it. I guess I can put the rest in this jar now lolAlso the directions on this are strange. For iced coffee it says to put one heaping teaspoon in a glass and fill the glass. Any glass?! An 8 ounce glass?? What lol

Love it.

Robust and Delicious! The last time I had instant coffee, it was bitter and uninviting. Í didn't think I would ever by instant again. I don't know why I purchased it, but I'm glad I did. It's different from any instant coffee I've ever tasted. I must have drank about three cups before stopping. Very fresh, the aroma is great. Just as good as regular brewed..and better than some of the brewed.